Attract great talent with a stellar recruitment video.

Today’s job market is tough. More people we talk to are facing challenges in getting high quality applicants for the open positions within their company. Video can be an effective way to attract top talent. Using video in your recruitment can attract the best talents by telling your brand story, by being transparent and authentic or by being active on social.

Separate yourself from the competition

You know what sets your company apart, but do candidates?

A job description can only go so far in outlining the role they would be filling. Just as important as understanding what they will be doing, is who they will be working for. You can tell your company’s story in a compelling way and separate your business from the competition.

Take a look at the recruitment video for Cottonwood Police Department to see how we’re working with businesses in Arizona on their recruitment efforts.  The goal was to feature local officers and share visually what the Cottonwood/Verde Valley Region has to offer. This video will be used on their local website and at trade shows.

Spread the word

Effective use of video in recruitment can be an extremely powerful. There are so many ways you can use a video to help with your recruitment efforts:

• Showcase videos on your career site. ...

• Incorporate them into your job postings. ...

• Use video at a job fair. ...

• Communicate with your talent community. ...

• Share videos across social channels.

• Include a link to the video as part of your email signature for outgoing emails…

Videos can also utilize storytelling and emotions for your social media and job fairs, which will allow your candidates to get a better feel for why they should join your team.

Look for other examples

YouTube is currently the third most popular website in the world with over 400 hours worth of video getting uploaded every minute which makes it the perfect place to find examples of what others in your industry are doing. Take a look at some examples of recruitment videos and use those to discover what kind of video would fit for your recruitment message.

·       You could include employee testimonials about why they chose to work for your company and how they enjoy it.

·       Add glimpses into the distinctive benefits your company has to offer

• Define the qualities you want in people interested in joining your company.

• Create a video that works whenever you are ready to hire for any department in your company.

Want to know more?

I specialize in creating high-end video content that will draw in the candidates that you need. Drop a comment below to start a conversation about how video can make a difference for your company.